Want to learn everything about a career in digital marketing? Not sure where to start? Well, you are in the right place; stay tuned till the end and you will get answers to all your questions regarding a career in digital marketing.
Washing powder Nirma Washing powder Nirma. No. Stop singing “Dhoodh si safedi Nirma se aaye…”.
I realize this jingle is deeply rooted in your cherished childhood memories and is a moment wellspring of sweet nostalgia. But on the other hand, it's the advertising strategy that got synonymous with Nirma's greatest success a private FMCG organization situated in Ahmedabad, manufacturing detergents, soaps, and other similar products. Because of the jingly connection the brand could make with individuals, its marketing efforts resulted in increased popularity and revenue.
Marketing is not anymore about television advertisements and printed pamphlets; at any rate, not significantly used. Marketing has become about connecting with you on your mobile screens, about social networking, about being the relevant suggestion when you search for something on Google, about the email headlines you can't avoid and about "I was simply thinking to purchase a mobile phone, for what reason is the Amazon advertisement of mobile phone me on Facebook and Instagram?"
Digital marketing is one of those rare fields that have such a large number of aspects to it and changes so quickly that experience can't a prerequisite for getting a job. Information/Knowledge is required, obviously, and creativity, eagerness to learn, analytical ability, and being a team player are all plusses for anybody entering this field. In any case, a newbie can begin without a marketing degree and proceed to excellency in this field.
What is digital marketing?
Digital marketing is an all-encompassing term that consists of digital channels, such as content marketing, SEO, email marketing, social media marketing, mobile marketing and so on, to create elaborate strategies to reach and connect with prospects and customers. Digital marketing uses multiple channels and technologies that allow an organization to analyze campaigns, content, and strategy to understand what’s working and what isn’t – typically in real-time. Here are the general areas a digital marketing professional will get involved in during their career in digital marketing:
- Marketing Automation
- Brand Management
- Web Designing and Web Development
- Content Curation and Content Management
- Marketing Strategy
- Editing and Copywriting
- Data Analytics
- Interactive Technology (such as ML, AI, etc)
- Email marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM) which includes pay-per-click (PPC) advertising
- Social media marketing, including Facebook, YouTube, Twitter and more
- Mobile marketing, including SMS
- Content marketing
- Web analytics
- Growth hacking
- Digital advertising
- Video/audio production
- Interactive technology (such as AI)
No worries. You don't need to be an expert or specialist in every one of these areas. However, for an effective profession in digital marketing, it is advisable to get preparing and train in a few of the above mention areas.
Why digital marketing as a future?
From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster. The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community management, and more, are experiencing dramatic developments and changes as innovations in technology development.
Why Digital Marketing Is In Huge Demand?
Breaking away from the traditional forms of offline marketing, Digital Marketing has established an incremental role in the business world in present times. That’s why a career in digital marketing has emerged amongst the choicest ones because more and more students from diverse streams are choosing this specialization for its popularity in the world of the Internet.
To begin with, let’s take a look at why digital marketing has become essential for every springing business aspiring to make it big!
Direct Communication - Online websites as well as social media applications, it has made it easier to spread awareness about products and services, one can also seek easy feedback from consumers and get to know their interests and preferences which can help you improve your products and services as well.
Economical & Effective - comparison with traditional forms of marketing, digital marketing relatively encompasses a cost-effective approach.
Know Your Audience - Between business and its target audience, it also gives you the chance to gauge your consumers, their interests and preferences.
Increased Revenues - By drafting impactful digital marketing campaigns, you can potentially earn more revenue without spending exhaustively and especially in comparison to the traditional methods of advertising and marketing.
Keep A Tab on Your Competitors - Through competitive analysis, one can gain an upper hand and thus expand their audience accordingly.
Real-time Progress & Results - As compared to traditional methodologies, digital marketing comes with the advantage of mapping your progress and getting real-time results.
Who is a Digital Marketing Professional?
A successful digital marketing professional is the one who is self-motivated to learn about the latest trends in the respective industry, enthusiastic about building a favorable brand image, and passionate about building meaningful relationships with the customers. A digital marketing professional possesses the knowledge and skills to exploit the power of the Internet for posting blogs, creating social media posts, conduct advertising campaigns, creating web pages, etc.
Digital Marketing includes the following positions:
- Brand Manager
- Social Media Marketer
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimization Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert